If you own stocks with substantial unrealized capital gains, this tax change can enable you to give a much larger gift compared to selling the stocks, then donating the proceeds. You can also completely eliminate capital gains tax when you donate a certain amount of a particular stock, while selling the remainder for reinvestment or other purposes.
Click on RBC Stock Donation Calculator to find out exactly how many shares you would you need to donate in order to eliminate capital gains tax.
Note that the tax receipt that we would issue would be for the end of day value of the stock transferred to RBC and not the amount from the sale by RBC of the stocks. These two amounts are always different.
We have created a special account with RBC for this purpose. If you would like to make a donation in the form of securities, we can put you in touch with our RBC representative. Simply contact Carolyn@CheetahConservationFund.ca with any questions about this donation channel.